ReLove YEG

There is a strong need in the current scope of fast fashion and consumerism to radically change the way our clothes are sourced, produced, and consumed on a global scale. According to recent research, Gen Z’s and Millennials are the largest contributors and consumers of fast fashion. Thus, these cohorts are the target group for this project.

ReLove YEG seeks to increase awareness of this problem and mobilize to scale up the sustainable transformation of the consumption of clothing at a local level in Edmonton.

Thank you to the Government of Alberta's Community Initiatives Program (CIP) for providing grant funding that helped make this project possible.